How the Gram Toncoin Rebrand Affects TON Holders
Published 6/10/2026, 6:38:36 PM
Key Takeaway
No action required. The rebrand is purely cosmetic — existing TON balances automatically become Gram (GRAM), with no swap, migration, or smart contract changes needed.
What Is Changing
The native token of The Open Network is being renamed from Toncoin (TON) back to its original 2018 name: Gram (GRAM). The blockchain itself remains "The Open Network (TON)" — only the token name and ticker symbol change.
Timeline
| Date | Event |
|---|---|
| June 1, 2026 | Pavel Durov announced the rebrand via his Telegram channel |
| June 8, 2026 | Community governance vote concluded — 81.22% in favor (~2.28M TON from 3,770 wallets voted yes) |
| June 15, 2026 | Official rebrand effective date |
| ~June 22, 2026 | Full rollout expected across exchanges/wallets |
Impact on Holders
| Aspect | Effect |
|---|---|
| Balances | Automatically converted — no swap needed |
| Staking | Staked positions remain unchanged |
| Smart contracts | No modifications required |
| Supply mechanics | Unchanged |
| Network | The Open Network (TON) blockchain stays the same |
Market Reaction
| Metric | Value |
|---|---|
| Pre-announcement price | ~$1.83 |
| Post-announcement peak | ~$2.21 (+19%) |
| Current price (June 10, 2026) | ~$1.63 |
| Market cap | ~$4.38 billion |
| 24-hour trading volume | ~$137 million |
The price initially surged ~15–19% on the announcement but has since pulled back, currently down ~18% over 7 days.
Key Risks
| Risk | Details |
|---|---|
| Scam risk | No legitimate "claim GRAM" or "migrate TON" pages exist — any such site is fraudulent |
| Regulatory risk | Reviving the "Gram" name may attract renewed U.S. regulatory attention (SEC previously targeted the original Gram in 2019–2020) |
| Centralization | Telegram's role as largest validator raises decentralization concerns |
| Supply pressure | TON Believers Fund releases ~36.6M tokens/month through October 2028 |
Conclusion
The Gram rebrand is cosmetic with no action required by holders. It aligns the token with its original 2018 identity and signals Telegram's deeper commitment to TON. The market initially responded positively (+19%), but the current price reflects broader market weakness. Long-term value depends on execution of the remaining "Make TON Great Again" (MTONGA) roadmap steps and Telegram's ability to drive adoption through its ~950 million monthly active users.
What's Missing
The research did not provide:
- Chain-specific on-chain metrics (TVL, active addresses, staking participation rates) needed to fully assess material impact
- External URLs for the announcement, governance vote, or price data sources
- Security audit data for Toncoin (TON) on The Open Network
Suggested Next Steps
- Monitor price and sentiment — Set a recurring check to track GRAM price and social sentiment around the rebrand narrative, given the +19% spike followed by an ~18% pullback.
- Review Telegram adoption metrics — Since long-term value depends on Telegram driving adoption, monitor monthly active user growth and TON integration features (e.g., wallet usage, transaction volumes).